Merchandising High-End Fashion

  


First of all, high-end fashion refers to clothing that is very expensive clothing which are designed by world famous fashion designers and produced using luxury fabrics and are worn by celebrities and the rich.  Famous fashion designers make it a point to stage at least a fashion each year presenting his/her new line-up of designs, that are either attuned to the trend or the design sets up a trend in the fashion world, and these new high-end clothes are modeled by famous models in close proximity view of rich clients, celebrities, fashion magazine editors, or high-end retailers.

Fashion trends are usually created and set up by notable fashion designers at www.theloit.com/main and picked up by fashion buyers and merchandisers in the industry and the trends go like crazy as it cascades to the ritzy boutiques of capital cities around the world. 

High-end merchandisers at http://www.theloit.com/ main are people who manages the sale of high-end clothing of high caliber quality and which is of the latest fashion trend.  Since the fashion industry is a billion dollar industry, high-end apparel retailers team up with a group of merchandisers to scale the fashion trends and analyze its marketing value so that they choose which clothes will sell at the right prices and determine at what particular season should these designer clothes be displayed to consumers. 

Fashion merchandisers are in the forefront of forecasting what are the fashion trends for the upcoming season, such that their forecasting is a result of their teaming up with designers and retailers to bring out a combination of branding, marketing and customer relations.  Also, fashion merchandisers are often hired/consulted by famous department stores to re-design store shelves of high-end fashion clothes with the rich consumers in mind. For more facts and information regarding High-End Fashion , you can go to http://www.ehow.com/how_5738125_cheap-designer-clothes.html .

The high fashion industry has succeeded in effectively influencing people to follow their fashion trends, which the industry is cashing on, so that people from all walks of life are exposed to the seasonal fashion trends from sponsored celebrities and icons which are seen in fashion week, magazines, and social media, thereby, attracting more customers to sample these high-end products even if they can be expensive. Since they are always designed to be one-of-a-kind style, high-end design clothes are either custom-made or made-to-order and are fetched at a moderately to very expensive price.

The powerful influence of the internet, specifically in the social media, has created a clever way to advertise designers' clothes which high-end retailers are now smartly investing in the technology to broaden their customer base into a global dimension.  It is cashing in on social sentiments that have increased interest on designers' clothes, like if it gets a million "likes" in the social media, it is actually saying that these million friends approve of the design and that it's worth buying it and that equates to increase in sales as buyers are psyched into realizing the social sentiment.